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Rewriting the rules of photography: our Series A in BOOM

27 Ott, 20

Today we’re announcing our latest Series A round in the talented team at BOOM, a Milan-based company providing smart photo solutions for freelance photographers and businesses worldwide.

We led a €6M round together with new and existing investors, which will support the firm to expand into further regions and industries and grow its selected network of professional photographers.


We have been following BOOM with great interest from the very beginning, growing increasingly excited about the opportunity the company was pursuing, and ever more confident about the team’s ability to realize their vision. 


What BOOM does


In an era where visual content is everything, BOOM is on a mission to reshuffle the world of commercial photography by transforming the way digital photo content is generated. Targeting the most scalable categories, BOOM aims to innovate within the photographic services market, which overall is worth more than $60B.


From real estate to food delivery, from e-commerce to fashion: the growing number of digital buyers drives vendors’ demand for visual content, and quality-tested visual content drives purchases and conversion rates. Increasing demand calls for scalable solutions, but finding, hiring, and managing photographers still is, in most cases, a widely obsolete and expensive process. 


BOOM aims to solve that and make a photoshoot happen in less than 24 hours. Thanks to its AI-powered proprietary platform, BOOM reduces effort across the entire photoshoot cycle, from booking to delivery. The platform is responsible for photoshoot management and real-time monitoring of the photoshoot status and performance, while the AI pipeline automatically accelerates the photo processing phase from hours to seconds. At BOOM, automation and creativity become synergic forces – machine learning and AI help to overcome the most complex obstacles and find new solutions for photographers and business workflows. 


Move fast and build things


This may well be the motto of Federico Mattia Dolci, Giacomo Grattirola, and Jacopo Benedetti – BOOM’s dream founding team. A philosopher and anthropologist, an economist, and a biomedical engineer, drawn together by a shared passion for photography. In these young and driven entrepreneurs, we found the ambition and perseverance to keep on innovating and shaking things up within the photography industry. 

They have built an international team of outstanding talents from different cultures and backgrounds, which is successfully navigating the pandemic and following an impressive growth trajectory. A team sharing a mindset of sustainable growth, robust values – passion, openness, improvement, creativity – and the belief that, through innovation, their generation will leave a positive mark in the world. 


For all these reasons, we are confident that BOOM will significantly accelerate the photography industry’s digital transformation, dramatically improving the photo production experience both for customers and photographers. 


We are excited to welcome BOOM into our portfolio and look forward to working with Federico and the team while they build the reference B2B platform for commercial photography globally.


Techcrunch has more here.

PS. BOOM is traveling full-speed and looking for talents internationally. Check out the open positions on their website

United Ventures SGR SpA is an independent Italian Venture Capital firm specialising in investments in innovative companies in the software and digital technology sectors. Founded in 2013 by Massimiliano Magrini and Paolo Gesess, United Ventures manages over €190 million raised from Italian and international institutional investors, and has so far invested in over 20 early stage technology companies. The current portfolio includes, among others: Fiscozen, xFarm, MishiPay, Equalum, Exein, Credimi, brumbrum, Datrix, Moneyfarm, Cloud4Wi, MusiXmatch, MainStreaming and FACEIT.


UV2’s investment in BOOM is also supported by the European Investment Fund through InnovFin Equity, with financial support from the European Union in the context of the Horizon 2020 financial instruments and the European Fund for Strategic Investments (“EFSI”) established as part of the investment plan for Europe. The aim of EFSI is to support the financing and implementation of productive investments in the European Union and to ensure greater access to finance.

Founded in 2018, BOOM provides on-demand photographic solutions at scale for clients in over 80 countries. BOOM technology is based on the proprietary “Order System” platform, which standardizes the end-to-end photographic production cycle for global companies, allowing customers to order all the photographic services they need in a few steps and receive the finished result in just 24 hours. The company boasts an international network of photographers worldwide, and works with hundreds of top-tier global clients from real estate, food delivery and e-commerce sectors.

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